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SEO 2020

Web-Software-SEO-Development-Company-Kottayam-Kochi-Kerala

What is SEO?

Search Engine Optimization or SEO is the process under digital marketing where web pages and content get ranked with the help of keywords and content optimization. So, whether you’re hiring an SEO agency, or doing it yourself, the best method to implement the right SEO strategy is to learn yourself. And I can bet that it would not take you more than an hour to know what to do.

So, if you want your website to appear in the top 5 results on search engines, you should look forth for:

  • Latest Google SERP feature
  • Audience and user intent
  • Google word trends
  • Mobile optimization
  • Social media
You must know what SEO trends are on the horizon so that you can update your website accordingly and ensure that more prospects and customers find you in the search engine results. So, let’s dive into the 12 SEO trends for 2020.

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1. BERT Update by Google

Lately, in December 2019, BERT Update has been rolled out and most websites saw the negative impact by this update.

In this update, Google will mainly focus on the quality of the content. Also, the keywords, content relevancy and user intent.

According to most of the SEO Experts, it is depicted and proven that Google check overall reputation of the website through YMYL(Your Money Your Life) and EAT(Expertise, Authoritativeness, and Trustworthiness) factors.

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2. Technical SEO and UI/UX factors

With the basics of SEO, most of the people avoid the technical aspects of their website. Overlooking these small aspects can harm your website’s health. Try making your site look fresh with the best UI/UX. The design of the website should be done by keeping the site structure in mind.

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3. Provide relevant data which your audience wants

According to recent it has been found that keyword usage or stuffing in the content will not bring good conversion and rankings. Presently, it has been noted that the search engine giant is looking to deliver the right message to the right audience.

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4. Mobile indexing at high level of SEO trend

Getting started from 2018, mobile-first indexing got flagged where the websites along with their mobile versions were welcomed together. Being rich with high-quality content, AMP version compatibility is a must for any website to survive in this competitive era and take over its competitors.

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5. Loading speed of the pages

The first experience is the last experience. So instead of hampering the mood of your customers with the slow loading speed of your website, try to optimize your Website Speed, Site Performance, etc. Check & resolve elements and that improve the loading speed of the page to generate better results.

If you want to Speedup your website. You can contact us for

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6.Include video content for better encouraging conversion

One of the top SEO trends of 2020 is to include video content in your strategy. Video marketing has the power to make your customers stay tuned with the content it displays. The best video content includes a story line of the incidence and situations that can be linked to your audience.

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7. Welcome the dawn of Voice Search Strategy

With the prominence of artificial intelligence and chatbots in the main domain, voice search is the latest entry in the SEO trends. Clubbing up real-life examples of voice searches like Google Home, Amazon Alexa, Cortana, Siri and Google Assistant, user experience has incarnated with such communicable devices.

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8. Rich content for the snippet

If you want that your content should come on the first position then you need to note some of the points. This can only be possible if you set a definite pattern which the Search Engine follows:

  • Monitor the relevancy of the heading matching with the content and SEO Title
  • Monitor the relevancy of the heading matching with the content and SEO Title
  • Keep updates
  • Proper keywords usage
  • Good meta description
  • Include your brand in the SEO title
  • Follow the Search Engines Guidelines

After these tips. You can follow the Structured Mark-up and the standards which Google and other Search Engines look into any Website.

For more Business-Related Schema & Mark-up Standards. You can go through this blog.

Ready to count upon the web?

If Bella had followed the above-mentioned trends with a proper plan, her sales would have risen tremendously. So, if you are still not investing in the SEO of your company website, today’s not too late to begin. Search engine optimization may be gradual, but it provides the right mix of digital marketing and is the only way to rank your site over the web. In fact, starting from giving space to paid ads to organic ranking, the search engine has presently become a powerhouse that members every online possession by different brands and names.

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A. Snippets Dominate More Search Clicks

Google has evolved in recent years to deliver a better search experience for the user, like through Featured Snippets.

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B. Influencers Should Be Leveraged for SEO

People often feel inundated by intrusive ads and are looking for information they can trust and authentic reviews. This has led to a rise in influencer marketing. People are much more likely to engage with a respected and well-known person than they are with an ad. Digital marketers and media companies are increasing their investment in influencer marketing because it has produced excellent results.

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C. Secure Websites Are a Must

User safety is another trend that doesn’t seem to have much to do with SEO, but it is very important to the website user experience. If a user doesn’t feel safe visiting a web page, then they’re very likely to leave quickly. Or if they see a “Not Secure” warning appear, they may decide to not proceed to your page. As a result, high bounce rates could affect the position of that page in the organic search listing.

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D. Websites Optimize for Voice Search

Before the existence of innovative smartphones, people searched by plugging words into search engine boxes on their desktop computers. Keywords were born from this behaviour. With the growing use of mobile devices, voice searches are becoming a popular trend among internet users. These searches are not only done on phones, but they can also be performed on home voice assistants such as the Amazon Echo, Samsung Smart TV, Voice Pod, etc.

Knowing how to your website for voice search can help you generate more organic traffic if you understand and implement conversational searches into your SEO strategy.

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7. Content length will determine search rankings

Only high-quality content can help you beat the competition to page 1 ranking. But you will also have to consider quantity alongside quality. There’s a lot of arguments around the ideal length of a blog post. Research shows that is at least 2,000 words. That’s because web pages with long-form, high-quality content enjoy more visibility. However, your content must comprehensively answer the question the user asked as well as questions related to the main search query. Lengthy articles increase dwell time, which tells Google that users enjoy your content. You build authority and Google increases your ranking for the search query.

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3. Local SEO is changing

A huge number of the zero-click searches are local searches for which the results are shown on the SERP itself, in so-called Local Packs. For mobile devices, a single Local Pack might take up as much space as an entire SERP shown to a user.

What do we do?

You can cover a vast number of searches, mostly those containing keywords such as “near me” or “address” and “phone number” in one fell swoop, by creating a page for your company.

But that should only be the beginning of your efforts. A large number of searches will not end on Local packs. People who want to compare products, look up more detailed information, etc. will still go on your website, and that’s where the traditional SEO practices become important.

So, having a solid backlink profile is paramount. Look up what kind of backlinks and try to get those for yourself.

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4. The machines are here to stay

For years now Google’s been using learning algorithms to improve their users’ experience with search and help avoid keyword-stuffed webpages. In 2020, this will be more important than ever with Google’s algorithm

Now, as far as we know, Google uses three mechanisms: first is Neural Matching, which figures out the meaning of the query. Second is RankBrain, which relying on the collected data about users’ behavior. The third, the newly-implemented BERT, is the algorithm that is used for analyzing the structure of a search to better understand the context in which keywords are used.

What do we do?

As far as Neural matching or BERT go, there isn’t much we can do about those algorithms — Neural matching is really Google’s inner kitchen, and BERT really requires you to good content

But RankBrain really should be accounted for very carefully. The goal here is not simply to rank for whatever keyword. Now, and more and more in the future, intent matching is paramount for creating successful content.

Because right now, simply ranking without matching intent will cut you off from a huge number of SERPs.

To understand the correct search intent, you need to keep your hand on the pulse of what’s ranking right now. Using software, monitor the results to see what content exactly Google considers relevant for the searches you want to rank for.

After properly determining the intent behind the search queries you want to rank for, create the content to match your users’ intent in their search.

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5. Brand building should be a priority

One noticeable trend for any marketer working today is that organic social is pretty much dead. While paid advertising still works brilliantly for social, the fact that more and more companies are doing it creates a real trend where ROI for paid ads will be decreasing.

It’s obvious at this point that paid ads will become more prevalent and expensive for everybody who wants to grow through that avenue. In these conditions, brand awareness and brand building come to the forefront of digital marketers’ efforts. On the other hand, with Google and Bing confirming those are used as ranking signals.

What do we do?

First and foremost we need to go and build relevant mentions. And for 2020, we need to pay as much attention to as handling.

Utilizing what is called social media listening, for example, will allow you to monitor every mention of not just your brand, but even the type of service/product you provide.

That allows you to, first of all, engage with your clientele directly. Second of all, it’s giving you an opportunity to build brand awareness through publicly providing customer care.

It’s helping inform the people who are actually interested in your product about any campaigns or promotions you might have going on, etc. Also you can look up where your main competitors are mentioned and start a campaign to get mentioned there as well.

By utilizing social listening tools marketers are able to build brand awareness through direct interaction with their customer base, so that should not be thrown out of any digital marketer’s agenda.

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